local SEO company in utah

Your Premier Local SEO Company Specialists

What is Utah SEO and why does your company need it? SEO in it’s simplest form is optimizing your website & online presence so as to drive more traffic and get your phone wringing more often. Ultimately these calls will come from qualified leads and will increase the revenue and profitability of your business for years to come. For a more in depth definition of SEO click here. 

     Online Advertising Professionals (OAP) offers the most straightforward approach you will find from any local SEO company(this is because were not hiding anything and we want to make it simple for our clients). Our continued experience with the ever changing online marketplace and optimization techniques will put you well ahead of your competition. If your goal is to grow your company and increase revenue through internet marketing and creating an online presence for more customers to find you, OAP is the perfect fit.

Contact us today for a free SEO evaluation

What goes into our SEO Process

Keyword Research

Keyword research is one of the first and most important parts of the overall SEO process. Our professional team will research the specific keywords related to your business in order to identify those that will be most beneficial to your individual campaign. The goal of these keywords will be to identify how your target customers are trying to find products or services like yours and drive them to you. These keywords will be based on your website’s content and the phrases people enter in search engines looking for your product or service. We will also research your individual market including competitors websites to gain the specific knowledge we need to find underutilized niches and creative ways to market your business. This Analysis will determine the current competition keywords, global monthly search volume, websites’ current and target ranking and amount of targeted/proposed search engine results.

Important Note: Any professional, local SEO company should do this as standard practice, so be aware.

On-Page SEO

 On-Page SEO is optimizing the clients existing pages AND/OR adding additional pages to improve the overall content/search relevancy of your new found targeted keywords. In addition our professional team will incorporate SEO best practices for the following criteria to fully optimize your site (please keep in mind this is a long term solution with continual work & maintenance ):

  • Site Internal Linking Structure Optimization

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  • Header Tag keywords Optimization

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  • Meta tag keywords Optimization

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  • ALT tag Optimization

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  • Title tag Generation and optimization

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  • XML Sitemap Creation and Submission

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  • Google, Yahoo and BING Submission and Verification

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  • Google maps/places submission and verification

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  • Search Engine Quality Content Generation

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  • W3C Validation of HTML website

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  • Relevant / Unique Content and Keyword Density

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  • Continual Monitoring of Google updates with needed adjustments

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Off-Page Site Optimization – Link-Building

Link-Building is the creation of “back-links” – hyperlinks which point to your website from other websites. Credible (authoritative, high quality) Links pointing to your web site increase your sites credibility in the eyes of the search engines. Therefore, the more“credibility” your site has, the higher up your site will be in search engine rankings. This can also work against you if you get back-links from what the search engines view as “untrusted, low quality” sites so we need to be careful with this process. You do not want links from spam sites, link farms, or
sites that are not similar in market space as your business, For instance if you are marketing a coffee bean company, you would not
want a back-link from a dog food website. The key is getting and maintaining high quality, authoritative  links. For this reason you MUST be cautious in choosing a local SEO company. Link-Building includes:

  • Continual building of high quality Linking Structure

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  • Article Writing and Submission (Articles Included)

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  • Press Release Writing and Submission (Releases Included)

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  • Social Bookmarking

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  • Link Generation

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  • Link Analysis

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Analytics

After On-Page & Off-page optimizations have been completed, and a Link-Building plan is in place, we will begin the continuous process of analytics/monitoring. Using our analytics program we will monitor your sites page ranking, keyword optimization etc. in order to continually improve your overall SEO campaign. Analytics can include:

1. Monthly Ranking Reports

2. Periodic Consultations to promote continuous improvement

Existing Web Site & Competitive Analysis

Our team will analyze/audit the technical aspects of your website, evaluate your competitors websites, determine ideal keywords and SEO best practices to put in place, and discover underutilized marketing niches to outperform your competition.

Note

Important: All search engine optimization processes are based upon industry best practices. Online Advertising Professionals will under no circumstances violate industry guidelines or perform “black hat” techniques for any client.